Funnel Performance & Request Behavior
High-level metrics showing overall Second Look volume, eligibility for scoring, and the distribution of request types submitted to the system. This section highlights how applicants enter the funnel and which processing paths they take.
Second Look Eligibility Rate
Total Applications: 1,000
Eligible: 291 • Knockouts: 709
Request Type Distribution
Breakdown of processing paths selected during initial request intake.
Applicant Profile & Application Characteristics
Breakdown of key applicant and application attributes, including product preferences, loan request parameters, channel origins, state distributions, and CRM program segmentation. These insights help identify trends in applicant behavior and market mix.
Asset Type Distribution
Applicant-selected asset or product type.
Requested Loan Amounts
Requested loan principal bucketed into CRM ranges.
Loan Purpose
Declared purpose for loan request.
Acquisition Channel
Digital channel or marketing pathway used by applicant.
Source System
System source recorded at time of application ingestion.
Income Distribution
Applicant annual income, bucketed according to CRM thresholds.
Applicant State Distribution
Applicant’s primary state of residence.
Program Segment Distribution
Eligibility segmentation used for CRM offer routing.
Offer & Pricing Characteristics
Breakdown of pricing, loan terms, and post-loan affordability metrics generated during offer evaluation. This section highlights how applicants are priced, how terms are structured, and how debt-to-income outcomes distribute across the applicant population.
Offer Amount Distribution
Loan amounts offered as part of pricing evaluation.
Offer Term Distribution
Loan term durations (in months) offered to applicants.
APR Distribution
Annual percentage rates assigned to offered loans.
Interest Rate Distribution
Nominal interest rates associated with offered loans.
Monthly Payment Distribution
Resulting monthly payments based on offered loan terms.
Post-Loan DTI Distribution
Applicant debt-to-income ratio after factoring in the offered loan.
Post-Loan DTI (With Additional Obligations)
DTI after adding additional obligations from the application context.
Direct Pay Required
Whether the offered loan requires Direct Pay.
Discount Usage
Types of discounts applied to offered loans.